February 23, 2026
So we just need to avoid pronouns for Midas. Eg. “Midas Beauty Concepts began in 2010…” We should not later use “It” to refer to Midas. In paragraph 1 we have “The idea was simple but powerful.” That’s fine. “To make premium beauty parlour equipment…” no pronoun. ” Here “It” refers to “Makeida Midas”. We...
